Academic Journals Branding 24

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BMPs are adopted to facilitate the establishment of successful university brands. A case study delving into the chief decision makers’ views (rather than academics)
Branding in Higher Education: A Case Study from Turkey


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Branding in Higher Education: A Case Study from Turkey BMPs are adopted to facilitate the establishment of successful university brands. A case study delving into the chief decision makers’ views (rather than academics)

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